Post by account_disabled on Mar 9, 2024 22:58:42 GMT -5
10 years have already passed since the beginning of the new millennium , and although there are still no cyborgs and flying cars as we imagined as children, one thing is still certain: technology is constantly evolving and is profoundly changing our way of life. and to do business! Tourism is becoming increasingly computerized and, for any hotel, it is now essential to have a strong and efficient direct online sales channel . Last week we talked about the importance of choosing a Web Agency ( 6 decisive factors for identifying the right Web Partner for the hotel ) that is truly capable of maximizing the online presence of your facility, and guaranteeing visibility and return on investments . Today, however, we have decided to focus our attention on the "heart" of each hotel's online presence: the website. Without addressing the topic of SEO and graphic aspects for the moment, we present below a series of musts that every hotel website must necessarily have to obtain concrete results! 1.Take control of your site's content Times are moving on, and the idea of having to call a webmaster every time a text or photo needs to be changed is truly out of place. So make sure your site uses a CMS (content management software) so that you can make these simple changes yourself as easily as you write emails.
This way you will be able to keep your site always updated Venezuela Phone Number and full of "fresh" content. 2.Keep rates, offers and availability constantly updated This point is fundamental in order to maintain a high level of user trust towards your direct channel. Without trust there will be no bookings! Choose to use a Channel Manager to integrate with your booking engine. This will allow you to automatically update availability on portals, intermediaries and GDSs where your hotel is present, maintaining a single auto-synchronized inventory. 3.Make sure your Booking Engine is well integrated into the site Assuming that your site already has a secure and reliable booking engine , opt for full integration of the booking engine into the site. The booking engine window must in fact maintain the brand name of your hotel and the look (colors and layout) of the official website. By choosing complete integration, you will give users the feeling of always remaining within the site and this will help increase their sense of security and therefore their chances of booking. Also remember to underline that the pronotations are protected by an SSL certificate , perhaps also displaying the "VerySign" logo as a further guarantee. 4. Only use reviews from trusted sources User testimonials are a very strong element of persuasion at a copywriting level. However, it is not enough to put a sentence in quotation marks to make a review.
The reality is that a review is credible if, for your customers , the source it comes from is also credible. It therefore highlights the origin of the sources , and uses the logos and brand names of the main review portals (such as TripAdivisor, Trivago, etc...). And don't worry about including some partially negative reviews: it will help give greater credibility to the very positive ones! 5. Don't save on calls to action Thanks to the appropriate use of calls to action you will be able to activate the navigation of your users, increase the number of your internal links and improve the navigability of your site. Don't be thrifty, use them! And remember that they must be clearly visible and persuasive: their mission is to encourage users to click on them. 6. Stay connected with OTAs Make sure your hotel is present and clearly visible on the main online portals such as Expedia, Booking.com, Venere, Orbitz etc. OTAs are an excellent showcase for your hotel and are used by users as real search engines for hotels. In fact, users, after having searched for a hotel on OTAs, tend to deepen their search using the brand name , and end up more and more often on the hotel's official website ( "Billboard Effect": why presence on OTAs is important for the hotel ). 7. Hold on to your visitors Every user who visits your site is a business opportunity for you.
This way you will be able to keep your site always updated Venezuela Phone Number and full of "fresh" content. 2.Keep rates, offers and availability constantly updated This point is fundamental in order to maintain a high level of user trust towards your direct channel. Without trust there will be no bookings! Choose to use a Channel Manager to integrate with your booking engine. This will allow you to automatically update availability on portals, intermediaries and GDSs where your hotel is present, maintaining a single auto-synchronized inventory. 3.Make sure your Booking Engine is well integrated into the site Assuming that your site already has a secure and reliable booking engine , opt for full integration of the booking engine into the site. The booking engine window must in fact maintain the brand name of your hotel and the look (colors and layout) of the official website. By choosing complete integration, you will give users the feeling of always remaining within the site and this will help increase their sense of security and therefore their chances of booking. Also remember to underline that the pronotations are protected by an SSL certificate , perhaps also displaying the "VerySign" logo as a further guarantee. 4. Only use reviews from trusted sources User testimonials are a very strong element of persuasion at a copywriting level. However, it is not enough to put a sentence in quotation marks to make a review.
The reality is that a review is credible if, for your customers , the source it comes from is also credible. It therefore highlights the origin of the sources , and uses the logos and brand names of the main review portals (such as TripAdivisor, Trivago, etc...). And don't worry about including some partially negative reviews: it will help give greater credibility to the very positive ones! 5. Don't save on calls to action Thanks to the appropriate use of calls to action you will be able to activate the navigation of your users, increase the number of your internal links and improve the navigability of your site. Don't be thrifty, use them! And remember that they must be clearly visible and persuasive: their mission is to encourage users to click on them. 6. Stay connected with OTAs Make sure your hotel is present and clearly visible on the main online portals such as Expedia, Booking.com, Venere, Orbitz etc. OTAs are an excellent showcase for your hotel and are used by users as real search engines for hotels. In fact, users, after having searched for a hotel on OTAs, tend to deepen their search using the brand name , and end up more and more often on the hotel's official website ( "Billboard Effect": why presence on OTAs is important for the hotel ). 7. Hold on to your visitors Every user who visits your site is a business opportunity for you.